FocusPoint
Website design + Development
Problem statement
Most fitness and goal-tracking products throw too much information at users.
FocusPoint needed a clearer way to explain how its AI could help people set goals, build routines, and stay on track without making the experience feel complicated.
Our solution
I designed a simple product and website experience that takes users from goal → plan → progress.
The interface focuses on clear progress, personalised recommendations, and quick daily actions, while the website explains the product through a simple story instead of a feature dump.
Deliverables
Product UX
UI Design
Information Architecture
Website Design
Responsive Design
Prototyping
Interaction Design
